How does the Time of Day Affect Restaurant Sales?

Time of Day has probably the sharpest and most evident effect on restaurant sales. 43% of restaurants state that time of the day causes a sales drop of 20% or more for their business.

After lunchtime is over and 1:30 rolls around, customer traffic will typically begin to drop off sharply. The same goes for later in the evening. As the night draws on and the dinner rush has faded, most restaurant prepare to close for the evening. However while sales might decline between lunch and dinner, and after dinner, the fixed costs of running your restaurant remain steady. You presumably still have food inventory, that, if given the option, you would love to clear by serving more customers a delicious meal and make a profit while doing it.

In both of these instances Bluesky Local offers a solution. Bluesky Local helps to counteract the negative sales effects of weather, seasons, and time by tracking all of these key factors and automatically delivering coupon promotions when slow sales conditions are detected. We empower the restaurant owner or manager to define precisely under what circumstances coupons should be sent out. Our innovative coupon marketing solution gives your restaurant instanteous and relevant access to interested customers and serves to drive sales at times that are typically slow for your business.