Frequently Asked Questions
What is the bottom-line (return) for my business?
What do I have to do to get it up and running?
How do I build a customer marketing list if I don't already have an email list?
How do I know that Bluesky Local is making money for my business?
When are automated coupons has been sent out? How do I know?
How is this different from other advertising or marketing methods?
Couldn't I just make a poster for a promotion? Or place an ad in the paper?
What is Bluesky Local?
Bluesky Local is the world's first slow sales response (SSR) marketing solution. We help local restaurants automatically anticipate and counteract changes in consumer spending behavior due to weather, seasons, time, holidays, events, and more with coupon promotions that are instantly delivered to local customers who've opted in. We reach customers via email, text message, and Twitter.com. It's a win-win solution for cost conscious customers and local businesses who benefit from an increase in sales & customer count.
What is the bottom-line (return) for my business?
Current customers see an impressive average redemption rate of 14%. One local Subway franchisee was able to grow her customer list to hundreds of customer opt-ins within the first few weeks. Also, within five days of sending her first promotion she saw 50 or over a 20% redemption rate.
What do I have to do to get it up and running?
Getting started is simple and we're here to assist you and answer any questiong you may have along the way. First, setup your free account and link your slow sales conditions with valuable promotional offers. Second, to build your opt-in customer list you can either import an existing customer email list from another address book or use our handy tools to begin growing it. For instance we offer free setup of our embeddable website widget that automatically collects customer emails and mobile phones numbers. Another option is to link your account to an existing Twitter.com account. If you don't have a Twitter account we will happily set one up for you for free. Finally you can allow print out our handy point of sale sign-up sheets. Whenever your sign-up sheet is full, just fax it on over to us and we will upload it to your customer list, again, free of charge. The last step is to track your results using our "Results" features to optimize your promotional campaigns.
How do I build a customer marketing list if I don't already have an email list?
See the second step described in the question above.
What does it cost?
We offer are variety of packages tailored to your needs. Our pricing plans are designed to grow as you grow your business. The larger your customer list or the more businesses you manage under your account the more affordable and the valuable Bluesky Local becomes.
How do I know that Bluesky Local is making money for my business?
By their very nature, a coupon promotion requires your customers to redeem the offer at the point of sale which is why coupons have been used frequently in the past to track the performance of different types of advertising. In addition we give you a slew of valuable statistical information that helps you measure customer engagement and sales leads generated.
When are automated or scheduled coupons sent out? How do I know?
Depending on the type of coupon and the conditions that you've set it will be delivered to your customer at different times during the day. If you have scheduled a coupon for a specific time of day and date in advance, the coupon will be delivered precisely at the half-hour interval specified by you. If you set up an automated coupon it will be activated and delivered when the conditions that are linked to the offer are detected or predicted to occur.
For example, say your restaurant sets a coupon to be delivered when it is raining and the forecast predicts rain at 6pm. The Bluesky Local service checks weather conditions at 2:00 and 8:00 (4 times everyday). detect only when those conditions are met will it be sent to your customers. For both scheduled and automated coupons you will be notified via email when they are delivered giving you time to inform your staff if need be.
Is your site secure?
Our site uses an industry standard secure socket layer 128 bit encrypted connection. Our security certificate is provided by GoDaddy.com, the internet's domain registration leader. Our payment system is provided in partnership with Authorize.net, a leader in secure web-based payments for hundreds of thousands of businesses world-wide.
How is this different from other advertising or marketing methods?
- Automated coupon promotions that predict and respond to slow sales conditions.
- Complete control over promotional campaigns. No middleman, no delays.
- Track results in real-time and optimize.
- No software to download, no hardware to install.
- No data entry required (we'll take care of that).
- Relentless, personal customer support. We continually improve our service as per your needs.
Couldn't I just make a poster for a promotion? Or place an ad in the paper?
You could, but consider all of the time and costs involved with that, the reach, and the results which you likely haven't gotten in the past. Bluesky Local gives you results, an ideal customer experience, and superb customer customer support.
